Online Marketing Business Strategy: Targeting Your Audience

Do you have a business that you would like to expand? Would you like to be able to touch more people, either in your local area or all over the world? Would you like to connect with people who are influential in your industry? Would you benefit from having a dynamic contacts list for your prospects, that they add themselves to at will? If the answer to any of these is yes, then you and your business can benefit from a thoughtfully designed online marketing business strategy.

Using the internet as a place to advertise is not a new idea by any means, Even when the internet was in its infancy, businesses were placing banner and pop up advertisements on websites just as they would on the pages of a magazine or newspaper. This was seen as being more targeted than traditional media advertising as you could place your commercials on pages that related to the thing you were selling or promoting, assuming that the people who stopped by would therefore have at least some interest in what you did. Businesses were not always scrupulous when using early internet advertising, and the pop ups and other intrusive styles o ads were quickly identified as a nuisance, and browser developers offered their users ways to block them. This put an end, effectively, to the primitive online marketing business strategy.

The modern online marketing business strategy looks at its target audience as sophisticated, and attempts to lure them in by working with them and showing that there is something there that will interest them, rather than trying to trick them into ending up on a site they don’t want to go to.The reason why the online marketing business strategy has become so popular, with many companies abandoning mass media altogether and putting all of their investments and effort into the internet, is that the internet and its users are finally ready to handle business and promotions in a way that they just couldn’t ten years ago.

A successful online marketing business strategy will take in the social media behemoths that are Facebook and Twitter, as well as YouTube and LinkedIn where appropriate (also, if you are looking to “futureproof” your ideas, Google+), and also add in elements like blogging and ecommerce. It will offer a fully integrated approach to these, so that the prospect can easily find their way from a tweet or Facebook update through to a checkout where they can buy the product, or from a blog post to a button where they can “like” the business on Facebook (adding themselves to your contacts list).

With a warm set of prospects being maintained for you on the fly by the sites themselves, as people actually choose to join in, you only have to disseminate information about some red hot deals and products to get those people on to your ecommerce platform and spending money, therefore turning that relatively small (if even existent) outlay on creating a social media presence into hard profit.